How To Successfully Talk To People And Make Them Buy
by Chris Farrell
Hello …
I’d like to quickly share something with you.
Once you have a website online…
…it’s very important you take a moment – to think about how you are going to communicate with your visitors.
A simple technique – is to be EMOTIONAL!
This is the core of good marketing.
So you have a website?
It’s important now to fill it with content that emotionally connects with your visitors.
This is easy to do — once you change your mental focus.
Instead of wanting to sing and dance all about your product — or your free gift — flip this on its head.
And think about your visitor for a moment.
Get inside their head.
What is your visitor’s struggle?
What is his pain?
What is his problem?
What can your product solve for him?
If you can verbalize a solution to a problem — you have made a sale! Or a sign up if that is your objective.
One of my first products (and still one of my most popular) was the eBook Create Your First Website By 3:45 This Afternoon.
This product showed the reader exactly how to create their first website — within a day.
I knew that many people struggled with an EASY TO UNDERSTAND guide to creating a website and getting it online.
This was people’s struggle – their pain – their problem.
I provided a solution.
Within 6 months this gift had been downloaded more than 10,000 times – and it still continues to be downloaded and distributed online today..
My point being — you have to put yourself in your visitors/customers shoes.
After all – that’s where they are living!
What are their fears? What are they struggling with?
Answer these questions — and you will have people clambering to sign up or purchase.
The first question you need to ask yourself — is what does your ideal visitor to your site want? Information? On what? Be specific.
What is their core problem?
Write as if you were sitting with a good friend having a drink explaining the benefits of your product and the problems it will fix.
Remember you are selling to PEOPLE.
And people are motivated and fueled by emotions.
It’s usually a fear of something — ‘…I’m scared of not having enough money…’ — or it’s a hope and dream ‘…I want to be able to do this…’
If you can paint a picture to minimize a problem – or make a dream a reality – - people will be a lot more responsive to your offer.
And you can accomplish this – by being real and connecting emotionally.








