You Work Hard For Traffic – Get It To Convert

October 1st, 2011 No comments

Getting your traffic to convert first requires that you understand a few parameters. To have a clue regarding how you are doing, you need to understand server statistics and conversion ratios.

I am continually amazed at the number of sites that do not look at their server statistics. Your server stats are incredibly important because they tell you how many people are coming to your site, where they are coming from, how they found you, how many are turning into customers and, if not, what pages they are leaving from. Without this information, you are just guessing at how well your convert traffic. Don’t!

Once you start looking at server stats, you need to determine your conversion ratio. The conversion ratio is the number of sales you get per visitor to the site. Importantly, it is not the number of sales per hit. A visitor may generate multiple hits, so just focus on visitor statistics. Some stats programs refer to visitors as “sessions.” Regardless, conversion ratios vary by product or service. Some may be as low as 1 in 25 visitors while others will be much higher. If you convert at anything over 1 in 500, the site probably needs some serious tweaks unless you are in an extremely competitive or general market.

Making your convert is all about providing a convenient solution for your prospects. You should review your site from this perspective. Is it easy to find and buy a product or do you have to click through four or five pages? Make it as simple as possible.

Advertising links can cause poor sales. Many people make the mistake of having their advertising link to their home page. If your advertising refers to a specific service or product on your site, the advertising should click through directly to that page. Never make your prospects hunt for what they are looking for on the site. Many of them will not do it.

As strange as it may sound, the load time of your site can kill your sales. Remember, 40 percent of Internet users are still on dial-up modems. While your site might load quickly when you look at it on your cable, T1 or DSL connection, how does it do on a 56k modem? Don’t guess. Go find one and try to load your site. If you have a lot of graphics, you are going to be in for a shock!

Even if your site loads quickly, most ecommerce sites have time glitches on the order page. This glitch occurs when the customer fills out the order information and clicks the processing button. Sites can grind to a halt as they convert to the secure credit card processing system. This is such a prevalent problem that a majority of ecommerce sites will lose up to 40 percent of their sales on the order page. Make sure your site loads quickly, particularly the order page.

Improving your conversion rates is all about understanding how your site performs. If you can focus on your subject and get the site to load quickly, you should see dramatic improvement.

Do U.S. Adults Really Use Social Networks?

September 26th, 2011 No comments



 

Half of All U.S. Adults Use Social Networks, according to Report

Chris Crum Pew Research Center’s Internet and American Life Project has put out a new report looking at stats on social networking usage. “For the first time in our surveys, social networking use has reached 50% for all adults and 65% for adult internet users,” Senior Research Specialist Mary Madden tells WebProNews. “Among the Boomer-aged segment of internet users ages 50-64, SNS usage on a typical day grew a significant 60% (from 20% to 32%).” On a typical day, 43% of online adults use social networking sites. To be clear, Pew refers to social networking sites as those like MySpace, Facebook or LinkedIn. When they first started looking at this data in 2005, only 8% of Internet users or 5% of all adults said they used social networking sites. Pew Research on Social Networks “The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Madden. “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.” As of May, 83% of Internet users ages 18-29 use social networking sites. For 30-49 year-olds, it’s 70%. For 50-64 year-olds, it’s 51%. For 65 and older, it’s 33%. “Social networking sites continue to cement their place as a significant part of mainstream online life,” said Kathryn Zickuhr, a Research Specialist and co-author of the report. “Even as some users find their experiences with social networking sites frustrating or overwhelming, most seem to view the services positively on the whole.” It’s hard not to envision even more people getting sucked into the social media-sphere, as Facebook continues to deeply integrated with many sites around the web and Google continues to make a bigger impact, integrating Google+ into its spectrum of products in more ways. Then there’s Twitter and its growing popularity among young people and continues to be deeply integrated into journalism. So! How’s your social networking coming along? Got thousands of fans on facebook yet? …can’t figure FB out?



Let me help…

Credibility How can it Help You?

September 19th, 2011 No comments

Without Credibility You Ain’t Nothin’ Honey

People don’t know who you are so for them to establish some sort of trust or worthiness they always go back to the one question we new entrepreneurs hate:  So how much money you making?

Don’t curse them, I am just as guilty when someone is trying to sell me something.  You probably are too.  But what else is there to go on?  No one knows you.  What have you done?  As far as they know, and rightly so, you are the next big scammer to drift in to town.

The reason for the question is you forgot to establish credibility for yourself.  They have nothing that they can check you out on.  It could be things like:

  • where are you from, interesting family history or a family name known for…that you could use
  • who do you associate with, use them for leverage if it is positive
  • what big charity events do you support-make sure your brand or logo is very present or ask to give a short speech
  • what organizations do you belong to – leverage their good name
  • is your ‘story’ about yourself verifiable,
  • do you have verifiable and reliable studies to back up your claims for your service/product
  • do you have testimonies (honest-not from fiverr) from real people that use your service/product
  • do you do what you say you are going to do and people can back you up on it
  • have you authored a book, articles you have written and published
  • have you established a track record or always do…… in whatever it is you do?
  • have you been interviewed,
  • done a few speaking engagements
  • put yourself on cable-local TV, radio, newspaper
  • made videos with you in them discussing your system/product and then syndicate it
  • have you established a brand and logo for yourself
  • are you contactable-is your phone, email, letters, test answered in a timely matter and with courtesy
  • do you exhibit good behaviour in public and in social media (no Mel Gibson blunders)
  • known or established coaches, mentors or references who can speak for your integrity and personal growth

 

These few things will get you started in building your credibility.  It won’t happen overnight, it will take several months to the rest of your life.  But what you are basically doing is raising awareness about yourself.  Start this first before you work on your product or downline.  This is business and reputation is all you got.  People want to trust people.

Once you’ve got your brand going on strong you can do like Dan Kennedy and Donald Trump in using credibility.  But, that may not always be the best way and definitely not for newcomers to the credibility game.  Remember Obama?  Okay, I know your trying to forget him but he was a relative nobody and look what he did with using the power of association.  He fulfilled his dream of becoming the next president of the U.S.  He used a lot of social media.

One thing you need to decide before you start your own little business is do you really want a business?  Are you really serious about it?  Or are you full of hot air?  Do you really want to be successful or just talk about it.  Because to continue building your business you will have to have success by association to other successful entrepreneurs who are driven to succeed.  You will build on each other and help each other.

You don’t need to do the entire list above all at once, but review and start to implement things into your program.  Do what you know you can do and maintain – don’t be sporatic.   Remember people buy from people they trust and like.

 


 

Chris Mentor Me in Six Weeks To Success

September 15th, 2011 No comments

Six  Weeks  To  Success

by Chris  Farrell

Over  the  next  few  years more  and  more  individuals   from  all  walks  of  life will  realize  that  the  Internet  is   a viable  alternative to  make  money.

The   Internet   is   revolutionizing   our   society and   yet   it’s  still  an  infant.

However an  increasing  number  of   everyday   folk   are   discovering that   without   any   major  financial  investment, but  instead  with  a  bit  of   sweat   equity   and   a   healthy   dose   of   passion,  a   real   shot  at  creating  an  online  income is  something  very   achievable.

The  Internet  is  making  it  easier  to  live  where  we  want and   work   where   we   want  without   the   two   necessarily  being  the  same.

This   opportunity   has   never   been   seen   before   in   our   lifetime.    In  other  words:    the  Internet  =  FREEDOM.  Freedom  from  rising  living  costs, lack  of  job  prospects, uncertainty  in  the   markets….

In   this   short   report I’d   like   to   reveal   exactly   how   you   can   harness   the   power  of  the  Internet, even  if  you  are  a  complete  newcomer, and  create  a   successful  web  business  of  your  own.

And…  all  within  the  next  Six  Weeks!

What  is  Chris  Mentor  Me?

Chris  Mentor  Me  is  a  new  online  6  week  coaching program  created and   presented   by   Chris   Farrell    that  guarantees  success  within  6  weeks.
During  the  6  weeks  coaching  program  2  things   will  happen:

1   –   You   will   UNDERSTAND   how   a   web   business   works

2  –  You  will  make  your  first  $$$  online

I  realize  that  ‘making  money  online  within  6  weeks  ‘  sounds  a  grand  claim so   please  allow  me  to  explain  more.  But  firstly,please  let  me  explain  why  you  should  listen  to  me.

Why  Chris  Farrell?

I  began  online  in  2008.    And  I  came  from  having  no  previous  experience. Within  6  months I  began  having  my  first  $250/days   (not  every  day  but  certainly  a  lot).

Within  9  months  I  had  my  first  $1000/days.

In   August   2010  I   made   over   $1 million   in   sales  in   24   hours  with   a   product  I  co-­created  called  Affiliate  Dot  Com  (the  product  went  on  to  make   $2.3  million  in  5  days).

The  thing  I  am  MOST  proud  about  however is  that  I  have  been  voted  the   No.1   Internet   Marketing   Service   Online.      This   means   that   I   have   taught   thousands  of  people  how  to  start  their  own  successful  web  business.

So when  it  comes  to  making  money  online, not  only  do  I  know  how  to do  it, but  more  importantly I  know  how  to  TEACH  it.

Chris  Mentor  Me

I’ve  said  this  before  –  but  I’m  going  to  say  it  again.     Making  Money  Online  is  a  skill.  Just  like  plumbing,   or  cooking,  or  carpentry.    But  like  ANY  skill it  can  be learned.  That’s what a skill is something that is “learn-­able”.

When  all  is  said  and  done Making  Money  Online   comes  down  to  SELLING.
I  know  some  people  are  not  comfortable  with  this  but  I  say  respectfully  to those  people you’re  going  to  have  to  get  used  to   this.

It  doesn’t  matter  if  you  call  it  marketing,  networking,  or  any other name…  at   the  end  of  the  day it’s  selling  .  That’s  how  you  will  make  money  online.  Selling  something.

Want  to  hear  the  good  news? The  good  news  –  is  you  can  sell  anything online.
If  you  can  find  something  that  people  are  buying  (and  I’ll  show  you  how) then  you  can  sell  it.    That’s  pretty  much  all  it  comes  down  to.

Want  to  hear  the  great  news? The  great  news  about  an  online  business is  you  can  stand  on  the  shoulders   of  giants.    There  are  tools, free  tools, that  allow  you  to  see  actual  numbers   of  what  people  are  searching  for.

Think  about  this  for  a  second. We   can   actually   see   what   people   are searching  for.  Already   this   is   extremely   powerful   information   that   we   have at  our  fingertips!  Ten   years   ago   this   information   alone   would   have   taken   months   of research.  And  money.  Now   we   can   do   it   in   seconds and  for  free.

All  you  then  do is  position  yourself  in  front  of  these  hungry  crowds and  as  you know  ALREADY  what  they  are  looking  for  you  find  the  solution   (in  other words  a  product)  and  tell  them  ‘here  it  is!’

Everyone  WANTS  to  make  money  online  –  but  that’s  the  END  result. You can’t start  at  the  end  –  you  need  to  know  how  to  get  there.  You  need  to  know  a road map, a  process  ….a  SYSTEM.

Systems  work  –  its  people  that  fail.

And  there  is  a  PROVEN  SYSTEM  –  to  making  money  online.
And   Chris   Mentor   Me   will   teach   you   this   SYSTEM   –   step   by   step   –   click   by   click  –  over  the  next  6  weeks.  Chris   Mentor   Me   will   teach   you   the   EXACT   MAKING   MONEY   ONLINE   SYSTEM.

If  I  had  to  use  ONE  WORD  to  sum  up  the  entire  CMM  coaching  program  –   the  word  I  would  use  is:

-­UNDERSTANDING-­

In  fact  –  a  lack  of  understanding  –  is  the  single  most  common  reason  why
many  struggle  and  fail  online. However, once  you  UNDERSTAND  what  you  are doing two  things  happen.  1. Suddenly  you  stop  being  scared  of  this business.  2. It  becomes  a  lot  more  FUN!

Just   imagine   for   a   moment   –   ENJOYING   this   business   AND   making   money   from  it.  This   is   exactly   what will   happen   from   your   involvement   with   Chris   Mentor   Me.

The   aim   of   CMM  is   to   ensure   that   every   participant UNDERSTANDS  how   to   make  money  online.  The   single   biggest   stumbling   block   that   most   face   online  is   simply   a   lack   of   ‘what do I do and in what order’.  ONLY when  one  UNDERSTANDS  what  one  is  doing  –  can  results  be  achieved. So  CMM  is  two fold.

Not  only  does  Chris  Mentor  Me  GUARANTEE  that  every  member  will  make  money   during   the   6   weeks, but   more   importantly   (yes   there   is   something   more   important  than  making  some  $$!)  –  every  member  will  have  an  UNDERSTANDING   of  how  this  business  works  –  so  you  can  go  and  repeat  the  process  time  and  time   again.

How   Making   Money Online  Works

I’d   like   to   take   just   a   few   quick   minutes   –   to   explain   how   making   money  online  works.  There   are   3   steps   to   make   money   online. These  steps  are:  Find  a  Profitable  niche, Build  a  list  in  this  niche, Introduce related  products  to  your  list.

Chris  Mentor  Me  is  based  on  this  proven  and  solid  3  step  process.  During   the   6   week   coaching   program  we   will   work   on   building   your   own  successful  web  business  based  on  these  3  steps.

The  6  weeks  of  Chris  Mentor  Me  are  broken  down  as  follows:

WEEK  1  MAKING  MONEY  ONLINE

Week  1  consists  of  two  steps.

Step  1:    YOUR  INCOME  BLUEPRINT: During  Step  1  –  I  will  explain  exactly  –  how  making  money  online  works. As  I  have  mentioned  earlier  –  there  is  a  3  step  process.

During  Your  Income  Blueprint I  will  break  down  this  3  step  process into easy   to   understand   and   manageable   bite-size   chunks.  Like   most   seemingly   complex   things, when   they   are   broken   down   and   explained, they   are   not   as   complicated  as  originally  thought.

Step  2:    NICHE  NAVIGATION
Making   money   online   begins   by   positioning   ourselves   in   an   already   profitable  area.

But   how   do   you   find   a   profitable   niche?      And   what   is   the   difference   between  a  niche  and  a  market?   All  this  will  be  covered  in  Step  2  Niche   Navigation.

Week  2  –  Building  A  Bullet  Proof  Business.

Week  2  is  the  scary  ‘techie’  week!    But  as   you   will   discover there   is   NOTHING   to   worry  about!    And  dare  I  say  it it’s  also  a   lot  of  FUN.

In   week   2   –   together we   will   create   a   you  an  AMAZING  looking  website. Week  2  is  also  split  into  2  steps.

Step  1:  Techie  Time
Chris  Mentor  Me  has  struck  a  deal  with  Optimize  Press.    OP  is  the  Rolls  Royce  of   creating  AMAZING  and  easy to  use  websites.    With  just  a  few  clicks it’s  possible   to  create  professional  and  beautiful  looking  websites.  Every  participant   of   CMM   will   have   their   own   OP   license   (which   was   one   of   the   bonus’s  of  CMM).

Step  2:  Creating  Your  Compelling  Offer
Also  in  week  2  –  we  will  create  a  Free  Giu  –  a  Compelling  Offer  –  that  we   will  sell  at  the  website  that  we have  now  created.  You  will  AMAZE  yourself at  how  much  you  will  have  achieved  by  the  end   of  week  2!    But there  is  still  so  much  more  good  stuff  to  come!!!

Week  3  -is  called  SHOW  ME  THE  MONEY
By  the  end  of  week  3 every  member  of  CMM  will  have  made  their  first  dollar   online.  More  on  this  in  a moment. In  week  3 the  whole  ‘payment’  side  of things   is  addressed.

Week  3  is  split  into  3  steps.

Step  1:  Ready,  Aim,  Fire
I  will  explain  the  ‘ENGINE’  of  your  web  business.    By  that  I  mean together  we will  go  through  the  entire  ‘sales funnel’  online.  How   does   someone   who   purchases   your   product   actually   ‘get’   it?      What   is   a   ‘thank  you’ page?   How  do  we  get  a  product  ‘online’?     All  shall  be  explained  –  as   we  go through the  ‘engine’  of  your  web business.

Step  2:  Your  Payment  Platform
During  Step  2  –  I  will  explain  and  show  you how  to  take  payments  online   using  Paypal – it’s  very  easy and  great  fun!

Step  3:  Dollar  Domination
This  will  be  a  real  high! At  the  end  of  Week  3  –  you  will  make  your  first $$$$  online. This  is  how  this  will  be  achieved. Together  we  will  build  a  small list  using  our  new  website.  Then  using  this  list we  will  construct  an  email marketing  campaign  (just  like  all the  big  marketers  do)  to  promote  your Compelling  Offer.  And  as  you  will  see marketing  a  related  product  to  a  small list  of  people  that  are interested  in  this  subject  manner will  result  in  sales.

By  the  end  of  week  3  –  you  will  have  made  your  first  $$$  online.

Week  4  –Perpetual  Cash  Machine.
The  most  important  aspect  of  any  web  business  –  is  having  a  LIST.    Building  and   growing  a  list  interested  in  a  certain  profitable  area  –   is  the  difference  between  success  and  failure  online.

In  week  4  –  we  will  be  talking  all  about  your  LIST.

Week  4  has  3  steps:
Step  1:    List  Loyalty
100%  of  your  online  income will   come  from   your  list.  But  there  is  a  bit  more to  it  than  just  building  a  list, you  need  to  create  loyalty   with  your  list.    I  will show  you  how  easy  this  is  to  achieve  –  in  Step  1  of  week  4.

Step  2:    Gaining  and  Maintaining  Customers
This   is   the   nuts   and   bolts   of   list   building together   we   will   look   at   auto   responders, opt  in  forms and email  delivery.  Broadcast  messages  –  follow  up  messages  –  plain  vs  html  –  single  vs  double   o p t   in. Don’t   worry   if   some   of   this   sounds   alien   to   you   as   you   read   this  come   week   4   not    only   will  you   understand   all   this   but    you   will   also   discover  –  it’s  an  awful  lot of  FUN  too!

Step  3:    Wash,  Rinse,  Repeat
One  of  the  most  common  questions  I  receive  is  ‘what  do  I  say  to  people  when I   email  them?’  In  step  3  we  will  be  covering  this.    Plus  I  will  be  providing pre-written  sales   campaigns that  you  can  use.  On  top  of  all  this we  will  look at  how  to  build  an  online  relationship  ethically   with  people.
Which  brings  us  nicely  onto….

Week  5  -Transcending  Transactions
Week  5  is  all  about  building  repeat,  referral,  recommended  customers.   Again  there  are  3  steps.

Step  1:    Building  a  Business  Not  Just  a  Sale
How   to   keep   in   contact   with   your   customers.  How  to  treat  someone.    How  to   NOT   look   at   someone   as   just   an   email   address.  In   step   1   we   will   cover   how   to   continually   add  value  to  your  prospects  (a  prospect is   someone  that  has  signed  up  to  your  list  but   who   has   not   bought   anything   yet)  and   how   to   convert   these   prospects   to   paying   customers.

Step  2:    The  Warm  Call
The   Warm   Call   maybe   my   favorite   section   of   Chris   Mentor   Me!   In   this   step we  will  examine  how  ‘caring’  is  the  new  currency.  Social   Media   is   been   hugely   responsible   for   this.      The   priority   for   any   successful   business   has   to   be   principles   over   profit.      We   will   also   discuss   affiliate  marketing and  good  sources  of  related  products  for  your  list.

Step  3:    Productivity
If   you   are   interested   in   creating   your   OWN   product   –   there   has   never   been   a   bemer  (and  easier)  time  to  do  this.  Interviewing  an  expert  –  videos  –  MP’3  –  MP4’s.     Every  aspect  of  creating  your   own  product  is  covered  in  step  3.

Week  6  –  Traffic  Traffic  Traffic.   The   life   blood   of   any   business  is   traffic.  In   week   6  we   will   dedicate   a   whole week  to  Traffic.

Step  1:    A Attitude  Of  Gratitude
Principles   of   social   media,   good   manners   online,   social   media  relationships.

Step  2:    Building  a  Money  Magnet
In   Step   2   we   will   work   on   genera?ng   more   business   for   your   business.  Simple  but  powerful  traffic techniques that  are  fun and  that  work.    For  example, at  the  moment  I  am  generating  between  11,000  and  16,000  targeted  visitors  a  month using   Facebook.
And  talking  of  Facebook…

Step  3:    Facebook  Fellowship
In  Step  3  –  we  will  concentrate  on  further  FREE  sources  of  facebook  traffic  (and  there  are  lots!).

Bonus  Week

UNADVERTISED  BONUS  –  Week  7!!
Now please  keep  this  to  yourself as  I  am  not  announcing  this  publicly, but   there  will  be  an  Unadvertised Bonus  Extra  Week!

Week  7  we  are  calling  Traffic  Triumph
During  this  bonus  week I  will  be  personally  revealing  and  sharing  with  you many  extra  traffic  techniques  that  I  use that  are  currently  allowing  me  to   generate  up  to  200,000  visitors  a  month.  And  what’s  even  more  amazing  is  all  this  traffic  is  for  free.

Chris  Mentor  Me  =  Making  Money  Online
So  that   is   how   Chris   Mentor   Me   works!    And   I   would   welcome   the   opportunity  to  share  this  all  with  you…Anything   worth   achieving requires   some   effort.   The   biggest   killers   of   success are  greed  and  impatience.
So  I  want  you  to  understand that  in  order  to  make  money  online  you   WILL  have  to  learn  some  NEW  skills first.  And   as   we   have   already   discussed, All   Skills   Are   Learn-able!

And   the   whole   purpose   of   Chris   Mentor   Me   is   to   teach  you  these  skills.  They  are  NOT  difficult and  you WILL  understand   them.  Do  NOT  be  scared. Do  NOT  wish  it  was  faster.  As  Jim  Rohn  once  said  ‘Don’t  wish that  things  were  easier  –  wish  that  you   were  better’.    Isn’t  that  wonderful!

Would  you  rather  I  sent  you  $1000  right  now…

…or  would  you  rather  I  spent  6  weeks  teaching  you how  you  can  go  and   make  your  own  $1000  online  time  and  time  again?  Allow  me  to  be  blunt  here.    Internet  Marketing  is  a  profession.  And  like  any  profession you  need  to  get  an  education.

Chris  Mentor  Me  is  your  Internet  Marketing  education.

The  cold  bare  facts  are  more  people  are  making  more  money  online  right   now than  ever  before.  Chris  Mentor  Me  will  allow  you  can  do  the  same.  This  will  be  achieved within  the  next  6  weeks!
And  don’t  forget I  am  GUARANTEEING  this!

Ok, that’s   all   for   this   special   report.    Thank   you   for   your   time   reading   Six   Weeks  To  Success.
I   would   be   thrilled   to   have   you   as   part   of   the   Chris   Mentor   Me   family.      If   you’d   like   further   information   about   this   opportunity   –   please   visit   www.ChrisMentorMe.com

To  our  online  success  –  together!

Kindest

Chris  Farrell Voted  No.1  Internet  Marketing  Income  Coach

Got a Meta Tag Problem?

September 12th, 2011 No comments

How To Use HTML Meta Tags
by SEW Staff

Want to get a top ranking in search engines? No problem! All you need to do is add a few magical “meta tags” to your web pages, and you’ll skyrocket to the top of the listings.

If only it were so easy. Let’s make it clear:

Meta tags are not a magic solution.
Meta tags are not a magic solution.
Meta tags are not a magic solution.

Meta tags have never been a guaranteed way to gain a top ranking on crawler-based search engines. Today, the most valuable feature they offer the web site owner is the ability to control to some degree how their web pages are described by some search engines. They also offer the ability to prevent pages from being indexed at all. This page explores these and other meta tag-related features in more depth.
Meta Tag Overview

What are meta tags? They are information inserted into the “head” area of your web pages. Other than the title tag (explained below), information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, meta information in this area is used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what “character set” to use or whether a web page has self-rated itself in terms of adult content.

Let’s see two common types of meta tags, then we’ll discuss exactly how they are used in more depth:

Meta-example

In the example above, you can see the beginning of the page’s “head” area as noted by the tag — it ends at the portion shown as .

Meta tags go in between the “opening” and “closing” HEAD tags. Shown in the example is a TITLE tag, then a META DESCRIPTION tag, then a META KEYWORDS tag. Let’s talk about what these do.

The Title Tag

The HTML title tag isn’t really a meta tag, but it’s worth discussing in relation to them. Whatever text you place in the title tag (between the portions as shown in the example) will appear in the reverse bar of someone’s browser when they view the web page. For instance, within the title tag of this page that you are reading is this text:

How To Use HTML Meta Tags

If you look at the reverse bar in your browser, then you should see that text being used, similar to this:

Meta-title

Some browsers also supplement whatever you put in the title tag by adding their own name, as you can see Microsoft’s Internet Explorer doing in the picture above.

The title tag is also used as the words to describe your page when someone adds it to their “Favorites” or “Bookmarks” lists. For instance, if you added this page to your Favorites in Internet Explorer, it would show up like this:

Meta-bookmark

How did that little Search Engine Watch logo also show up? Everyone always asks. The article below provides more help:

Creating Your Own Favicon.ico Icon For IE5
Web Developer’s Journal, March 7, 2000

http://www.webdevelopersjournal.com/articles/favicon.html

But what about search engines! The title tag is crucial for them. The text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page (see the Search Engine Placement Tips section for more details). In addition, all major crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

For example, this is how Teoma lists the page you are reading:

Meta-teoma

You can see that the text “How To Use HTML Meta Tags” is used as the hyperlinked title of this page’s listed in Teoma’s results.

In review, think about the key terms you’d like your page to be found for in crawler-based search engines, then incorporate those terms into your title tag in a short, descriptive fashion. That text will then be used as your title in crawler-based search engines, as well as the title in bookmarks and in browser reverse bars.
The Meta Description Tag

The meta description tag allows you to influence the description of your page in the crawlers that support the tag (these are listed on the Search Engine Features page).

Look back at the example of a meta tag. See the first meta tag shown, the one that says “name=description”? That’s the meta description tag. The text you want to be shown as your description goes between the quotation marks after the “content=” portion of the tag (generally, 200 to 250 characters may be indexed, though only a smaller portion of this amount may be displayed).

For this page you are reading, I would like it described in a search engine’s listings like this:

This tutorial explains how to use HTML meta tags, with links
to meta tag generators and builders. From SearchEngineWatch.com,
a guide to search engine submission and registration.

Will this happen? Not with every search engine. For example, Google ignores the meta description tag and instead will automatically generate its own description for this page. Others may support it partially. For instance, let’s see again how this page is listed in Teoma:

Meta-teoma

You can see that the first portion of the page’s description comes from the meta description tag, then there’s an ellipse (.), and the remaining portion is drawn from the body copy of the page itself.

In review, it is worthwhile to use the meta description tag for your pages, because it gives you some degree of control with various crawlers. An easy way to do this often is to take the first sentence or two of body copy from your web page and use that for the meta description content.
The Meta Keywords Tag

The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. How does this help you? Well, for most major crawlers, it doesn’t. That’s because most crawlers now ignore the tag. The few supporting it can be found on the Search Engine Features page).

The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important for ON THE FEW CRAWLERS THAT SUPPORT IT. For instance, if you had a page about stamp collecting — AND you say the words stamp collecting at various places in your body copy — then mentioning the words “stamp collecting” in the meta keywords tag MIGHT help boost your page a bit higher for those words.

Remember, if you don’t use the words “stamp collecting” on the page at all, then just adding them to the meta keywords tag is extremely unlikely to help the page do well for the term. The text in the meta keywords tag, FOR THE FEW CRAWLERS THAT SUPPORT IT, works in conjunction with the text in your body copy.

The meta keyword tag is also sometimes useful as a way to help your page come up for synonyms or unusual words that don’t appear on the page itself. For instance, let’s say you had a page all about the “Penny Black” stamp. You never actually say the word “collecting” on this page. By having the word in your meta keywords tag, then you may help increase the odds of coming up if someone searched for “penny black stamp collecting.” Of course you would greater increase the odds if you just used the word “collecting” in the body copy of the page itself.

Here’s another example. Let’s say you have a page about horseback riding, and you’ve written your page using “horseback” as a single word. You realize that some people may instead search for “horse back riding,” with “horse back” in their searches being two separate words. If you listed these words separately in your meta keywords tag, THEN MAYBE FOR THE FEW CRAWLERS THAT SUPPORT IT, your page might rank better for “horse back” riding. Sadly, the best way to ensure this would be to write your pages using both “horseback riding” and “horse back riding” in the text — or perhaps on some of your pages, use the single word version and on others, the two word version.

I’m using all these capital letters on purpose. Far too many people new to search engine optimization obsess with the meta keywords tag. FEW crawlers support it. For those that do, it MIGHT! MAYBE! PERHAPS! POSSIBLY! BUT WITH NO GUARANTEE! help improve the ranking of your page. It also may very well do nothing for your page at all. In fact, repeat a particular word too often in a meta keywords tag and you could actually harm your page’s chances of ranking well. Because of this, I strongly suggest that those new to search engine optimization not even worry about the tag at all.

Even those who are experienced in search engine optimization may decide it is no longer worth using the tags. Search Engine Watch doesn’t. Any meta keywords tags you find in the site were written in the past, when the keywords tag was more important. There’s no harm in leaving up existing tags you may have written, but going forward, writing new tags probably isn’t worth the trouble. The articles below explore this in more detail:

Death Of A Meta Tag
The Search Engine Report, Oct. 1, 2002

Meta Tags Revisited
The Search Engine Report, Dec. 5, 2002

Still want to use the meta keywords tag? OK. Look back at the opening example. See the second meta tag shown, the one that says “name=keywords”? That’s the meta keywords tag. The keywords you want associated with your page go between the quotation marks after the “content=” portion of the tag.

Inktomi says that you should include up to 25 words or phrases, with each word or phrase separated by commas. More advice from Inktomi can be found on its Content Policy FAQ.

FYI, in the past, when the tag was supported by other search engines, they generally indexed up to 1,000 characters of text and commas were not required.
Meta Robots Tag

One other meta tag worth mentioning is the robots tag. This lets you specify that a particular page should NOT be indexed by a search engine. To keep spiders out, simply add this text between your head tags on each page you don’t want indexed. The format is shown below (click on the picture if you want to copy and past the HTML for your own use):

Meta-noindex

You do NOT need to use variations of the meta robots tag to help your pages get indexed. They are unnecessary. By default, a crawler will try to index all your web pages and will try to follow links from one page to another.

Most major search engines support the meta robots tag. However, the robots.txt convention of blocking indexing is more efficient, as you don’t need to add tags to each and every page. See the Search Engines Features page for more about the robots.txt file. If you use do a robots.txt file to block indexing, there is no need to also use meta robots tags.

The meta robots tag also has some extensions offered by particular search engines to prevent indexing of multimedia content. The article below talks about this in more depth and provides some links to help files. Search Engine Watch members should follow the link from the article to the members-only edition for extended help on the subject.

Image Search Faces Renewed Legal Challenge
The Search Engine Report, August 22, 2001
Other Meta Tags

There are many other meta tags that exist beyond those explored in this article. For example, if you were to view the source code of this web page, you would find “author,” “channel” and “date” meta tags. These mean nothing to web-wide crawlers such as Google. They are specifically for an internal search engine used by Search Engine Watch to index its own content.

There are also “Dublin Core” meta tags. The intent is that these can be used for both “internal” search engines and web-wide ones. However, no major web-wide search engine supports these tags. More about them can be found below:

Dublin Core Metadata Initiative

Dublin Core – Tagging the Web for better search and retrieval
WebReference.com, Nov. 5, 2000

How about the meta revisit tag? This tag is not recognized by the major search engines as a method of telling them how often to automatically return. They have never supported it.
In Conclusion

Overall, just remember this. Of all the meta tags you may see out there:

Meta Robots: This tag enjoys full support, but you only need it if you DO NOT want your pages indexed.

Meta Description: This tag enjoys much support, and it is well worth using.

Meta Keywords: This tag is only supported by some major crawlers and probably isn’t worth the time to implement.

Meta Everything Else: Any other meta tag you see is ignored by the major crawlers, though they may be used by specialized search engines.

Categories: Got a Meta Tag Problem? Tags:

R U Running an I.M. Business and Running Out of Money?

September 8th, 2011 No comments

Manage Your Funds!…am I to late?  Sorry.

If you can’t do it yourself, find someone who can.  Find advisors, team members to your business, to help you manage it and give advice.  Thinking you can do it by yourself is a fool about to be separated from his/her money.  I know, you are speaking to the biggest fool ever, and I am still trying to work my way out of the financial whole I fell in.  I swear it is a bottomless pit.

Now that I am ready to listen to the right people no one is interest in talking to me.  It’s funny the way people treat you when you crash and burn.  You are suddenly worthless.  I do know one thing worth while-don’t do what I did.

Now I have to start over from a very negative position, tough, very tough to do.  Not only tough to do but also you have next to nothing to start with.  Definitely no money, very little in assets, just a smoking blazed trail behind you from your crash.  One thing you do have lots of; people who don’t believe in you, glory in your fall and the loudest naysayers you ever heard.  Tough spot, definitely.

Don’t give up.  The only thing you have left is your brain and all the information, software and products you bought.  You got, now use it.  Your hard drive and shelves is probably full information you bought, but have yet to use.  Go use it.  Time to learn.

Internet marketing is just like any other business – you need to run it by handling your money wisely and building it step by step. Please forget about the Push Button methods that are suppose to bring you tons of cash at the push of a button.  Please, show more respect for yourself, you know that is nothing but hype.  Rome wasn’t built in a day and if you try and hurry the process, you’ll spend yourself into the poor house and your internet marketing business will become a financial obligation instead!

What’s worse is that all that software you’ve got setting on your hard drive is worthless.  So what if you paid $5,000 for it, the guru you got it from is now giving it away for free as a bonus for a JV.  Very little if any of the stuff will bring you any money at the auction as you try to sell off your business assets for cash.  Maybe your desk, chair and shelves if you bought office furniture will bring you a few bucks.  But in Internet Marketing, unless you have your own developed products, you got nothing, except maybe a book, you can write about your failure in I.M.

Some networkers, in their unrelenting pursuit to ‘go the whole way’, resign their jobs and burn their bridges in effect sealing their fate in a do or die state of affairs.  It’s easy to do when you get all wrap up in the excitement of becoming rich overnight.

This may seem like a worthy attempt, but nobody respects a internet marketing martyr who turns a loss on everything in life because he or she wasn’t a savvy business individual.  Don’t let anyone talk you into doing this.

I did and the second I did, I knew it was a mistake.  A mistake I couldn’t undo.  I say again – manage your business and personal finances – don’t let anyone talk you into doing something foolish.  I can guarantee they wont’ be there when things go wrong, won’t loan you the money to help you and will only wont to get rid of you-you’re ruining their mojo – you’re a failure.

Don’t, I repeat, don’t spend all your revenue on products , training materials and seminar tickets while mortgaging your house, refinancing your auto and selling everything that’s not nailed down.

You require revenue in order to survive and without it, you can’t take your business to the next level.

Plainly put, you can’t ‘Go Diamond’ tomorrow if you don’t have the cash to pull through today.

There are many internet marketing leaders in the industry who make their way to the top by paying their bills by their monthly commission checks…

A few of them keep their day jobs while other people use a ‘funded proposal’ system that allows them to yield cash flow even when individuals don’t want to join their business or buy their products.

Remember, internet marketing pays little at first but a few months later, only after your business is stable and growing, will you be able to achieve wealth, freedom and growth at an exponential rate!

That day will arrive, but before that materializes, you need to be realistic and endure today… otherwise, you’ll never see tomorrow.  Well, at least, not the tomorrow you want to see…