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Tips to Help Your Business Before You Go Online

September 24th, 2009 No comments

You are ready to take your brick and mortar business to the next level.  You realize that more and more people go online to shop. Now your business will go online. It is paramount that your business builds and controls its own market. You will grow and build your business with internet marketing.  Before you begin your journey to your next success let me help you with a few tips.  Here are a few important concepts and ideas for you to think about.

1.  The Emotion.  Understand what your product is a solution to.  For example, if you are a dentist that specializes in whitening teeth, then what problem brings people to your chair?  The obvious would be to have whiter teeth.  But Why?  What is the emotional reason?

People act emotionally to: gain more security, save time, save money, vanity, escape pain, emulate others, take advantage of opportunities, satisfy curiosity and to increase pleasure.  Basically they are avoiding pain or trying to increase pleasure in some way. This is what motivates them and this is what you need to focus on.  If you are not sure or don’t know, ask them or survey them.

2.  Your Solution.  When you know why they want a particular product or service then figure out just exactly what your solution is.  How does your product solve their problem.  What is the benefit to THEM of using your product.  What is so unique about your product that no competitor has and can never get it.  Think outside the box here.  It can be anything, but it must be valuable to the customer and doable every single time for you.  The unique process in which your product solve’s your customers problem, all their problems,  in a soul and emotional satisfying way will draw customers to you and make great testimonials for sales copy.  The internet is a virtual world so prospects need a way to begin trusting you.

Here are some ideas to get you started thinking:  it can be the way you do your service, the way the product performs, how it solves their problems, giving away something free ,reports, DVD with info, vacations, coupons, additional services… to coaching, consulting, expert customer service, additional things that you do that others don’t, discount to other services, gift pack of their choice sent to them and so on… Really brainstorm on this or just ask them what they want in the survey.

3.  Product  Possibilities.  Look at other product possibilities.  What other product(s) can you sell that would complement your product.  Become an affiliate and promote it along with your product.  Not sure, ask in the survey.  What other products do you have that can be additional sales.  That could be offered in possible upgrades or levels or service.  Use the ‘buy this and get this for $XX.xx more or utilize upsells.  Of course, the more they spend the more they get.  But it does not mean you have to lower your prices.  Introduce a deluxe or premium package with lots of goodies added that cost you little to nothing.  They could include other services from other companies that compliment yours or is a hot item today.

4.  Business in a Business.  You might just have more than one business in your business.  Maybe you have a unique system that you use to get things done in your business.  It may/may not have anything to do with your original business.  But can you take that procedure/ system and sell it to others?  Maybe you found a way to solve a huge issue plagues your industry.  Sell the information through seminars, webinars, membership programs, tele-seminars, dvd’s, cd’s, software.  It could be something that you do in your business that could be applied to other things.   Perhaps you have noticed that you are really good at retaining clients.  Why?  Find out and sell that information or give it away for free to get someone to try your main product.

5.  Branding Your Product.  What are you going to be known for online.  What phrases or words do you want associated with your business.  What product are you going to brand or is it going to be a name?  How do you want to be recognized to the online community?  Have you branded yourself in the real world?  Is it transferable to internet marketing and the online world?  Or is there too much competition for those words, phrases, concepts and ideas.  This is where deciding what niche your product is in and your unique selling point come into play.

6.  Deciding a Niche.  What exactly is your product and what targeted audience does it apply to.  Other dentist doing teeth whitening, actors, pubic speakers?  Do you do business with a department of the government?  Who does your software apply to?  If you have been selling for awhile in brick and mortar you may already have this information.  It may be that you may fit in several niches.  You sell wine to high end restaurants, wine connoisseurs, wine of the month club members, companies that cater to corporate events, weddings and big private events could all be your customers.  You would not sell to each the same way so do not do so online, create a niche for each.  Key here is to specialize.

Think these tips out thoroughly, it will help you immensely online. While some of the tips seem obvious, they are really not so obvious.  Your success depends on your thoroughness.  Online just as in the real world you can lose a lot of money being careless so save yourself some money. Start off on the good foot and make building your business with internet marketing easier for you.

Also, membership programs (called continuity programs) are a great way to increase monthly cash flow.  People pay you monthly to receive information or products is a major cash cow.  The newest thing in this niche is called Micro-Continuity.  This is a short version of the infinite membership program.  You set a time limit, usually 2 years or less, on how long the program runs.  There are major benefits to you and your client with this type of program.

Because the program is finite once you have the information in place you do not need to create new info.  That is a great time saver.  So if your micro-continuity program is going to last 6 months, all you need is information for 6 months.  Not forever!  People are more likely to stay if they know they are only paying for a certain amount of time.

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