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Ok I Get It…rel=me

August 19th, 2011 No comments

Google Authorship Markup Verification Tutorial For Blogge

By Ryan T Malone

Google Authorship Markup Verification ExampleSo… who would you click on in this search result?

At the start of July this year, many people started noticing that there were a few pretty big changes happening in search. The number one most influential change being the inclusion of a profile image to the right of search results. I’d also like to make it very clear that I am not talking about the smaller avatars below results, as per some confusion on Twitter and Facebook this weekend about a breaking story from Google that actually broke a month ago.

Understandably, this is going to be a pretty drastic change, a real “Make Or Break” kind of change, and one that (luckily enough!) we can use to our advantage. For example – consider the impact that having an author profile image may have from a traffic generation standpoint.

Number one – it builds trust right where you are trying to attract visitors, and number two – it provides yet another avenue to attract followers to your social media profile, namely your Google or Google+ profile.

In all essence, a massive positive change that you can ALL use to your advantage right now by simply adding two link relationship tags to your blog.

Note - If you don’t or aren’t confident doing this yourself, click here to get me to do it for you.

The first of these tags is the rel=”author tag. This tag is used only on a link to your “about” page on your blog. What this tag does is quite simple – it tells Google that this page is a page that is dedicated to the author, and is the most important page on your blog or website relating to the author. Quite simple, right?

The second of these tags is the rel=”me tag. This tag should only ever be placed on your author page, and should only ever link to either a Google+ profile, or a standard Google profile. What this does is quite simple – it tells Google that the page that you are linking to is in fact the profile of the author. This is exactly where Google will pull its profile image from.

Now, I have created a video showing you how to make the appropriate changes to your blog so that you can potentially start seeing your profile image displayed beside your search results, but be aware – this is not something that just happens after you have done the work. Much like other listing upgrades in Google, this is on a case by case scenario, and either may or may not happen for you. That said, if you practice good SEO, and rank highly for specific keywords, then this will be a very important process for you to follow and implement right now (Seriously, put aside 10 minutes right now, this is that important!).

Video Resources:

The code to use in your functions.php file to enable to use of relationship tags in posts is as follows:

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function yoast_allow_rel() {
    global $allowedtags;
    $allowedtags['a']['rel'] = array ();
}
add_action( 'wp_loaded', 'yoast_allow_rel' );

This post was heavily influenced by information given by Joost De Valk on his blog www.yoast.com – I give credit where it is due, and as an avid reader of his blog, I recommend his work to anyone who reads this blog. His original post on this topic can be found here.

And… don’t forget to test your blog with the Rich Snippets Testing Tool. If it doesn’t work, comment below, and I will see what advice I can offer.

As always, if you have any questions, please let me know, and remember to retweet this post or +1 it.

Cant Be Bothered Doing This Yourself?

That’s fine, not all of us know our stuff when it comes to coding and messing around with the inner workings of a WordPress blog, or a static HTML site.

Don’t want to do the work yourself? Click here to have Ryan do it for you.

This I understand. I just did get it before. How about you? Did this article explain things better? Better yet you don’t have to do it yourself. Oh,but if you don’t have an about us author page (guilty) on your site get on up and get it done. (drats!)

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