Archive for the 'Marketing System' Category
When the news was full of tales of his financial ruin, Donald Trump talked about feeling like staying hidden at home. But instead, he put on his tuxedo and went to an important gala. Why? Because he knew he could not possibly gain anything by staying at home.
I am sure it would have been less stressful, less embarrassing and far more comfortable to stay home. I am sure many of you have and are doing it now. But you can’t possible gain anything by doing that. (gasp! yep, got to get out that box) You have got to place yourself in a position where at the very least good, productive, profitable things can happen. And they do, if you are out there. Think about it…When things are going their worst, this is the time when you need something good to happen.
So get your butt out the door and network, socialize. Put yourself in the path of something good happening. Opportunity doesn’t always come to your door, sometimes (most times) you have to go out and get it. Opportunity likes to hang out with other opportunities. Soooo: YCDBSOYA.
YOU CAN’T DO BUSINESS SITTING ON YOUR ASS
You can do these things at meetings, conferences, cocktail parties, community events, seminars, etc…I am referring to personal movement and placement. There are newsletters, private clients, books, speaking engagements, radio talk shows, TV, serving on the board of important charities or events, serving others…
What’s important about movement and placement? Discovery. Or more like Discovery of Me. People will discover you, seek you out. You will be come Sought Out. This is marketing by attraction. You, by being out and about, market yourself to others, giving others a chance to get to know you and become attracted to you, others have opportunities that can help you or you can help them.
Now let’s take this a step farther.
Your an Entrepreneur. Let’s use place as a strategy in your marketing system. In place strategy, there are obvious and non-obvious choices and the big breakthroughs come from the non-obvious.
Put yourself in more places than anyone in your category of expertise or service would normally put themselves. Don’t limit yourself. Step outside your box, get uncomfortable. Be everywhere that is relevant, everywhere your ideal customer/clients are and be omnipresent in those environments.
Huh? YCDBSOYA. Put yourself in places where opportunity can occur. Better yet, put yourself in places very relevant to your customers and clients.
Which now means you have to get to know very thoroughly your customers and clients demographics and lifestyle.
Learn about one component you can add to your affiliate marketing campaign that will boost your income by 20% in 24 hours. You will learn the most important factors of this component and exactly how to get sales conversions like crazy.
What is this one strategy? One simple thing… Landing pages. NOT the merchants sales page.
What is landing page? A landing page is a single page on your website that your traffic is sent to upon clicking on your ad or any other sort of contextual link that leads to this sort of page.
The point of this kind of page is to have outgoing links to the merchant web pages through your affiliate links. It’s sole purpose is to promote the respective merchants’ products through your affiliate links to earn a commission.
Landing pages are useful in many ways. Through testing, I have found a simple landing page can boost my sales by conversions 20% or even more. This is because you can use your landing page to take out all of the guess work for the visitor. If you can answer a question for the visitor, without them having to leave your landing page to do more research, you are more likely to convert that person to a sale.
Usually there are two types of landing pages. One being a testimonial type landing page (be very careful with these-new laws in place), the second (and more popular) being a review type landing page.
In this article some of the key components of a review type landing pages that can explode your affiliate sales if optimized correctly.
A good headline is essential on any landing page. A good headline will list a major benefit of the product(s) you are promoting. This gets the attention of the visitor and tells them whether it is worth their time to stay on your page or not. Will it solve their problem.
Headline Example:
‘Discover How You Can Add 30-50 Yards of Laser Guided Precision to Your Golf Stroke’
Through testing I have found that landing pages that target and review 3 to 7 products converted better than promoting 1,2 or more than 7 products. 3 to 7 products keeps your visitor focused. Adding any more products can confuse your visitor causing them to leave your site forever. Less products does not give your visitor enough of a choice and they are more likely to have to do more research (off of your page) to find the best solution.
Brief product descriptions allow you to outline each products pros and cons. If you can Identify a certain con that your visitor is searching for in the products you are promoting, your sales can go crazy.
Some people are visual learners. Giving these visitors a visual representation of your review can drastically increase the click through rate. Also these images are good to break up the monotony of text on your landing pages.
Images should be linked to the merchants sites as prospective buyers often expect these images to take them to the site in which they can obtain the product or service.
Exit points are simply links to the merchants sites that contain your affiliate ID. You should have multiple and blatant exit points so the buyer does not have to search to find the link.
You can include exit points on images, call to action statements, as well as other things on your landing page. The main goal is to make these extremely visible.
A well constructed landing page can drastically improve conversions and boost sales. If you expect to construct an attractive landing page, I suggest either becoming fluent in HTML and/or purchasing an html editor such as Macromedia Dreamweave or outsourcing.
These products are quite expensive, but have a large array of features that you can use to virtually achieve any look or feature on your page.
There’s also a great FREE HTML editor over at NVU. This is nearly as good as anything you could pay for, so if you’re strapped on cash, grab that.
Your landing page need not look like it cost a millions dollars, but rather clean simple and functional. Too many graphics, glitter, animation and obvious sales pushing jargon will send the prospect somewhere else – quickly!
Remember you get 3-5 seconds to catch their attention. So you had better let them know that you have the solution to solve their problem right away.
Sorry for the long absence. Took time out to find something I can do in internet marketing and do well. Took time out to find a guru that gave you ALL the information you needed. In other words I found some non-guru’s that hang in a tight circle and are making good money. They went through the same b.s. and have designed some excellent systems for themselves with ALL the components in it. Now they share it as a course. And more importantly they have real live help and forums filled with people who care and will answer your questions QUICKLY! None of that several days to several weeks crap to get back with ya.
well gotta go.
It will probably be a couple more weeks before I am back. I’ll tell ya about then.
P.S.
Hot DAMN I am making money (right now, nothing to right home about) my websites are starting to rank in google and they are getting good traffic (not stellar yet, but very, very good consistent growth traffic.
FINALLY!!!
Auto Content Cash is Live and Earning Well
It’s not often when a system comes out and proves so many people dead wrong. Alex Goad, Brian Johnson, and Jared Croslow have launched their much awaited Auto Content Cash system, …and this may be by far, the most intriguing product to hit the market in a while…
The fact is, Google has been cleverly disguising a dirty little secret they’d hoped no one would notice. Something so big that would it would simply kill sites as big as Digg and even Google’s very own Youtube if they suddenly changed their “policy”…
A sort of unclose-able loophole Google has permanently exposed itself to… and ironically, with websites it actually owns… The very same loophole Google is using to push their favorite sites to the top of their search engine has now been exposed and exploited allowing those who know how, to generate an incredible passive income – easily and quickly…
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And the Weird thing is…
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Google will absolutely love you for doing it… But it gets even better. What if I told you that Alex, Brian, and Jared have figured out a way to *automate* the whole process… A completely hands-off formula where you let their secret tools do 95% of the work for you (and it continues day in and day out)…
Here’s the basic core of the ACC System:
Step 1: Spend 35-50 minutes setting up one of these automated niche sites following their exact step-by-step formula and using their proprietary automation tools…
Step 2: Never touch it again.
Step 3: Watch it shoot to the top of Google for your “money keywords” and gain even more rankings and authority as the days and months pass…
Step 4: Rinse and repeat, continually building a huge portfolio of passive income streams with the “secret” kind of websites that Google simply can’t and won’t resist (or else they’d have to question the very existence of some of their most profitable websites)…
This is the kind of once in a blue moon, breakthrough that doesn’t come often and I highly suggest that if you’re not making at least $300 a day online, then you check this out right now:
PS – I took a look inside and the training course is massive. I honestly thought I might have been navigating through a $2K or higher level training course. But, when they told me how little they were charging for it my jaw dropped to the floor… and then I bought it!
You definitely don’t want to miss out on this one… Here’s the link again:
To Your Extreme Success!!
Here it is…the course on how to become a Domainer! Start a new profitable income stream. Never again let a domain expire without making money off it before you let it go.
Got a lot of sites not making money? Before you sell them try Brian Johnson’s other product
Auto Content Cash . This will show you what to do to get those sites in shape and making you money.
Looking for another way to make money? Getting tired of affiliate marketing? Well here’s another little known aspect of internet marketing. Let Brian Johnson tell you how he did it and how you can do it to.
Want some free web site traffic?
explodes sales and profits – FAST!
business, just as they have done for thousands of other satisfied web site owners.
close the doors to new customers.
Don’t get bitten by this business “snake” mistake
by
you live to be a hundred years, with one extra year to repent.”
Legend has it that Saint Patrick drove the snakes out of Ireland.
No one would believe a story about how Saint Patrick did Ireland a
favor by importing snakes to infest the Emerald Isle.
Why?
Fear of snakes gives credibility to the the myth that he got
rid of them.
Whether the fear is rational is irrelevant.
One of the most-feared “snakes” that I’ve encountered among
entrepreneurs is a sense of failure based upon expectations of
where they “should be” based upon the apparent success of others.
This is a no-win game because most of the “success” stories are
fraudulent at worst or overhyped at best.
Let me give you two examples.
one website. Based on the traffic stats for the site, if 100% of
the visitors bought from the guru, it still wouldn’t be enough to
support the claims.
launch recently. Yet the guy is broke and has creditors breathing
down his neck.
Don’t compare your business to others based upon earnings claims.
There are too many variables involved for the comparison to be
accurate, including the probability that your competitor is lying
about how much money he’s making.
Here’s a key point. Even if the claims were true, it wouldn’t affect
where you are now. Your success is not dependent upon others’ failures.
Focus on the fundamentals of your business and when you achieve
your business goals, don’t brag about it.
To your success!
-Mike
P.S. Remember that your online business fundamentals include
putting the right legal protections in place. Resources created to
help you do this can be found at this link.
Need help with the next few holidays? Need to find some gifts? Lots of chocolate Easter Eggs and flowers and stuff? Check out this site Beligan and Fine Chocolates.com
It’s got lots of choices for you and even eco flowers!!!.
Go take a look!
Google Makes Facebook Pages a Higher Priority for Businesses
Google Gets Biggest Missing Piece in Real-Time Search Puzzle
Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine’s real-time search feature. That means the largest social network in the world is getting play in Google’s real-time search alongside Twitter, MySpace, and others, and these real-time results are often featured prominently on the first page of search results for the hottest queries.
Apparently only updates from Facebook PAGES are indexed, and according to Danny Sullivan, that includes links, status updates, photos, videos shared by page owners (not comments made by the fans). Any Facebook update (from regular user profiles) can be shared publicly, so I wonder why these aren’t being pulled. Results from Twitter and other places aren’t only from branded sources.
This seems to indicate that brands should be getting a good amount of play for Facebook appearances in Google’s real-time search results, and possibly in the real-time search results in general (due to Facebook’s huge user-base). Right now, Facebook isn’t dominating the results, but that is bound to change with it being the largest (by far) social network on the web.
A lot of brands who don’t have Facebook pages in place are likely going to consider this a new reason to create one. Here are some tips for making a good one and promoting it.
This should also lead to Facebook Pages getting more fans, due to the increased exposure. Beware, however, that running a promotion on your Facebook Page may cost you ten thousand dollars, because Facebook’s policy guidelines indicate that you must get written approval from a Facebook account rep. In order to get one of those, you must spend that much in advertising, according to Eric Eldon of Inside Facebook.
Now Google’s real-time search results include (as listed by Sullivan) Facebook, MySpace, Twiter, Google Buzz, FriendFeed, Jaiku, Identi.ca, TwitArmy, Google News links, Google Blog Search links, new web pages, and freshly updated pages. At this point, Google generally only shows the real-time results for newsy/trending topics.
Donald Trump, Dan Kennedy, Branding, and Third Party Credibility
Whether you’re doing business online or offline, you’ve undoubtedly heard of Donald Trump. If you’re into direct response marketing, chances are you’ve probably heard of Dan Kennedy too. What do they have in common? Dan Kennedy likes to name drop “Trump” wherever possible to add third party credibility to himself.
If there is a way to refer to Trump in books, newsletters, or even at seminars, Kennedy finds a way to do it. IIRC, that includes having Ivanka Trump and former Apprentice contestants appear at Kennedy events. What Kennedy has cleverly done is associated his name with “Trump” without paying a fortune in licensing fees to do so. This is indirect brand building that implies “Kennedy = Trump.” Trump’s celebrity builds Kennedy’s brand whether or not The Donald wants to help.
Many properties and goods now have the Trump name affixed to them because the owners of such have paid for the right to use the Trump name. In contrast, Dan Kennedy has paid next to nothing.
This may be a good marketing tactic if you can pull it off without getting a cease-and-desist notice from the lawyer of the celebrity or other public figure whose name you are using to promote your business. That’s a big “if.”
However, there is also the risk of tarnishing your brand by associating yourself with the wrong celebrity or public figure. Here are a few related examples.
Right now, Donald Trump is fighting in bankruptcy court trying to retain a 10% stake in the Trump Casinos in Atlantic City. Trump claims that his name on the casinos are worth that amount of equity. However, Carl Icahn and other creditors argue that the “Trump” name is worth little, nothing, or even has a negative value. After all, if “Trump” meant something as a brand, why are the casinos going into bankruptcy repeatedly? It remains to be seen who will win this battle but the point being made by Icahn has some appeal.
Branding something “Trump” doesn’t make it a success. In fact, a Mexican luxury condo development project that licensed the Trump name recently imploded, leading to lawsuits from unhappy people who paid for homes that will never be built. Trump claims that as the licensee he isn’t responsible for the failure…but it is his name/brand associated with the abandoned construction.
Although he may be laughing all of the way to the bank, brand tarnishing is something else that Dan Kennedy should have learned from Donald Trump. When Kennedy sold/licensed many of his ventures to others over the last few years, he gave up at least some control over how his name has been used in those ventures. For example, there have been questionable sales and marketing practices used in Internet sales pages and emails to promote certain “Kennedy” events. Hidden terms, misleading pricing, and other nonsense.
Giving Kennedy the benefit of the doubt, one could assume that the purchasers/licensees of his business ventures did these things without his permission. But it doesn’t matter. It is Dan Kennedy’s name that suffers.
Whether you’re tying yourself to a particular celebrity to elevate your business’ status or thinking about selling your company to someone who will retain the right to use your name, consider the cases of Trump and Kennedy. If you lose your good name, how will you ever recover it?
Ways to Get Fresh Links to Old Content for Better Search Rankings
Chris Crum | Staff Writer
Google Doesn’t Care if You USED to Get Links
You may have gotten some good links in the past, but don’t count on them helping you forever. Old links go stale in the eyes of Google.
Google’s Matt Cutts responded to a user-submitted question asking if Google removes PageRank coming from links on pages that no longer exist (for example, GeoCities pages that have been shut down). The answer to this question is unsurprisingly yes, but Cutts makes a statement within his response that may not be so obvious to everybody.
“In order to prevent things from becoming stale, we tend to use the current link graph, rather than a link graph of all of time,” he says. (Emphasis added)
Now, this isn’t exactly news, and to the seasoned search professional, probably not much of a revelation. However, to the average business owner looking to improve search engine performance (and not necessarily adapting to the ever-changing ways of SEO), it could be something that really hasn’t resonated. Businesses have always been told about the power of links, but even if you got a lot of significant links a year or two ago, that doesn’t mean your content will continue to perform well based on that. WebProNews has discussed the value of “link velocity” and Google’s need for freshness in the past:
Link velocity refers to the speed at which new links to a webpage are formed, and by this term we may gain some new and vital insight. Historically, great bursts of new links to a specific page has been considered a red flag, the quickest way to identify a spammer trying to manipulate the results by creating the appearance of user trust. This led to Google’s famous assaults on link farms and paid link directories.
But the Web has changed, become more of a live Web than a static document Web. We have the advent of social bookmarking, embedded videos, links, buttons, and badges, social networks, real-time networks like Twitter and Friendfeed. Certainly the age of a website is still an indication of success and trustworthiness, but in an environment of live, real time updating, the age of a link as well as the slowing velocity of incoming links may be indicators of stale content in a world that values freshness.
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Do you think link freshness should play a role in search engine rankings?
Let us know.
So how do you keep getting “fresh” links?
If you want fresh links, there are a number of things you can do. For one, keep putting out content. Write content that has staying power. You can link to your old content when appropriate. Always promote the sharing of your content. Include buttons to make it easy for people to share your content on their social network of choice. You may want to make sure your old content is presented in the same template as your new content so it has the same sharing features. People still may find their way to that old content, and they may want to share it if encouraged.
Go back over old content, and look for stuff that is still relevant. You can update stories with new posts adding a fresher take, linking to the original. Encourage readers to follow the link and read the original article, which they may then link to themselves.
Leave commenting on for ongoing discussion. This can keep an old post relevant. Just because you wrote an article a year ago, does not mean that people will still not add to it, and sometimes people will link to articles based on comments that are left.
Share old posts through social networks if they are still about relevant topics. You don’t want to just start flooding your Twitter account with tweets to all of your old content, but if you have an older article that is relevant to a current discussion, you may share it, as your take on the subject. A follower who has not seen it before, or perhaps has forgotten about it, may find it worth linking to themselves. Can you think of other ways to get more link value out of old content?
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Do you get fresh links for old content? Why do you think that is?
Share your thoughts.
Don’t use Squidoo and HubPages!
By Tim & Steve of Commission Blueprint
There is always lots of talk about what “web 2.0″ platform actually ranks better in the SERPS…and of course , it’s constantly changing as Google slaps Squidoo or Hubpages etc.
Everyone has a theory, but not a lot of people have hard data…until right now that is.
We are quietly building a massive research tool that will allow us to do Internet marketing research like no one has ever done before.
It will literally be game changing..and you’ll hear about it sometime after the Holidays. You’ll also be able to get access to the data yourself…to do your own research…but…more about that later.
We have already been doing some initial analysis and we wanted to share some very interesting Web 2.0 stats with you.
We looked at approximately 60,000 “popular” internet marketing keywords (we’ll explain our population samples better in the future…when we’re ready to share more about our research tool, but suffice to say that these are random keywords that have at least some kind of marketing value…i.e. not “chair” or something like that!)…to see what the level of penetration was for web 2.0 platforms in the top 10 Google results.
Interesting fact #1 – 15% of all keywords had an Ezine article in the top 10 listings!
Interesting fact #2 – Excluding Ezine articles, roughly 7% of the keywords had at least 1 web 2.0 platform in the top 10 listings.
Interesting fact #3 – Squidoo, Hubpages, youtube, and facebook all had about the same penetration (roughly 2.5% of the keywords) … Wordpress.com, typepad, dig, and scribed were about 1/2 of those…coming in at about 1-1.25% of the keywords.
Interesting fact #4 – blogspot.com was the big winner. For a keyword that has a web 2.0 platform in the top 10 organic results, it’s almost 3x more likely to be blogspot.com than anything else!
Conclusions ?
Well…I’ve always had a lot of respect for the potential traffic from an Ezine article…but, perhaps not THAT much respect. It’s a pretty amazing statistic…and the first conclusion…is that Ezine should become an even more serious part of your marketing efforts.
In Addition, obviously…if you want to use a web 2.0 platform to enter the SERPS…seems like it’s a no brainer to use blogspot.com … owned by Google of course…but, I’m certain that has nothing to do with it.
Keep in mind, If you’re just looking for backlinks, any of these web 2.0 platforms remain sources…this analysis is only if you want to rank the page you’ve created.
Stay tuned for more fun…and an incredible wealth of research that will help you make money.
Wouldn’t it be interesting to look at even more keywords…and perhaps break down the penetration of Web 2.0 platforms by the number of competing pages…? (evil laugh) Oh..there will be so much more!
UPDATE There’s more. Go to the blog and read all about it.
I was so busy talking about the free CPA Report I forgot to put the link in for the Pay Per Click Formula 2.0. Sorry. I know the video was long, but the free report is very good and the home study course PPCF2.o is awesome.
I bought the course and am starting to implement it now. I went through the members area and was blown away by all of the stuff he has there. So many excellent strategies. So unless you are already a CPA marketer, you’ll not want for something useful or new…even then I think you’ll see something you had not thought of.
Have a great day!
Okay, all of us need traffic whether you think so or not. Gauher Chaudry, a CPA marketer has written a FREE 89 page report full of information on obtaining traffic.
FREE CPA REPORT
Not into that CPA stuff? Doesn’t matter. CPA is all about TRAFFIC and this is what you need. Besides conversions. And no returns and customers who buy again and again and…
Sorry. Fantasies can be obsessive sometimes.
Check out the video and see what it’s all about.