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How To Successfully Talk To People And Make Them Buy

September 5th, 2011 No comments

by Chris Farrell

Hello …

I’d like to quickly share something with you.

Once you have a website online…

…it’s very important you take a moment – to think about how you are going to communicate with your visitors.

A simple technique – is to be EMOTIONAL!

This is the core of good marketing.

So you have a website?

It’s important now to fill it with content that emotionally connects with your visitors.

This is easy to do — once you change your mental focus.

Instead of wanting to sing and dance all about your product — or your free gift — flip this on its head.

And think about your visitor for a moment.

Get inside their head.

What is your visitor’s struggle?

What is his pain?

What is his problem?

What can your product solve for him?

If you can verbalize a solution to a problem — you have made a sale! Or a sign up if that is your objective.

One of my first products (and still one of my most popular) was the eBook Create Your First Website By 3:45 This Afternoon.

This product showed the reader exactly how to create their first website — within a day.

I knew that many people struggled with an EASY TO UNDERSTAND guide to creating a website and getting it online.

This was people’s struggle – their pain – their problem.

I provided a solution.

Within 6 months this gift had been downloaded more than 10,000 times – and it still continues to be downloaded and distributed online today..

My point being — you have to put yourself in your visitors/customers shoes.

After all – that’s where they are living!

What are their fears? What are they struggling with?

Answer these questions — and you will have people clambering to sign up or purchase.

The first question you need to ask yourself — is what does your ideal visitor to your site want? Information? On what? Be specific.

What is their core problem?

Write as if you were sitting with a good friend having a drink explaining the benefits of your product and the problems it will fix.

Remember you are selling to PEOPLE.

And people are motivated and fueled by emotions.

It’s usually a fear of something — ‘…I’m scared of not having enough money…’ — or it’s a hope and dream ‘…I want to be able to do this…’

If you can paint a picture to minimize a problem – or make a dream a reality – - people will be a lot more responsive to your offer.

And you can accomplish this – by being real and connecting emotionally.