Archive for the ‘How To Successfully Talk To People And Make Them Buy’ Category

How To Successfully Talk To People And Make Them Buy

September 5th, 2011 No comments

by Chris Farrell

Hello …

I’d like to quickly share something with you.

Once you have a website online…

…it’s very important you take a moment – to think about how you are going to communicate with your visitors.

A simple technique – is to be EMOTIONAL!

This is the core of good marketing.

So you have a website?

It’s important now to fill it with content that emotionally connects with your visitors.

This is easy to do — once you change your mental focus.

Instead of wanting to sing and dance all about your product — or your free gift — flip this on its head.

And think about your visitor for a moment.

Get inside their head.

What is your visitor’s struggle?

What is his pain?

What is his problem?

What can your product solve for him?

If you can verbalize a solution to a problem — you have made a sale! Or a sign up if that is your objective.

One of my first products (and still one of my most popular) was the eBook Create Your First Website By 3:45 This Afternoon.

This product showed the reader exactly how to create their first website — within a day.

I knew that many people struggled with an EASY TO UNDERSTAND guide to creating a website and getting it online.

This was people’s struggle – their pain – their problem.

I provided a solution.

Within 6 months this gift had been downloaded more than 10,000 times – and it still continues to be downloaded and distributed online today..

My point being — you have to put yourself in your visitors/customers shoes.

After all – that’s where they are living!

What are their fears? What are they struggling with?

Answer these questions — and you will have people clambering to sign up or purchase.

The first question you need to ask yourself — is what does your ideal visitor to your site want? Information? On what? Be specific.

What is their core problem?

Write as if you were sitting with a good friend having a drink explaining the benefits of your product and the problems it will fix.

Remember you are selling to PEOPLE.

And people are motivated and fueled by emotions.

It’s usually a fear of something — ‘…I’m scared of not having enough money…’ — or it’s a hope and dream ‘…I want to be able to do this…’

If you can paint a picture to minimize a problem – or make a dream a reality – - people will be a lot more responsive to your offer.

And you can accomplish this – by being real and connecting emotionally.