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Again Facebook Marketing Update

May 12th, 2011 No comments

If you didn’t catch it from a couple of weeks or so ago here it is again.  It should be really old news by now.  But occasionally we must go off planet and so we miss a few important things back on good old earth while we are gone.  Here I present the intro and table of contents.  Download it here:

The Facebook Marketing Update – Spring 2011

 

Facebook Marketing Update – Spring 2011

Introduction

When Mark Zuckerberg addressed the audience at Facebook’s 2010 f8 developers conference he delivered on his promise of “the most transformative thing we’ve ever done for the web”. Zuckerberg’s presentation didn’t contain much in the way of new goals, the important takeaways were the speed and energy with which Facebook was now following a direction already well known.

At the previous event, with just shy of 100 million users, they had announced Facebook Connect to support their objective that “social platforms would now focus on the Web, not social networks themselves”. Now, with more than 400 million users, Facebook was rapidly providing the tools for a Web that is indexed by personal relationships and preferences. The user will now be at the center of their own Web experience and Facebook will be helping them to get there. Links will be supplanted by Likes. Marketers have to look beyond Facebook.com and consider the opportunities being provided to their own site. Zuckerberg revealed Facebook’s name for the new paradigm: The Open Graph.

In the ensuing months Web marketers have seen their to-do lists steadily fed with new items from Facebook that provide opportunities for their own sites. On August 18 Facebook Places was announced as an important location based marketing service. An October 13 partnership with Bing gave the Open Graph greater influence on search results. Facebook Deals became part of the social buying landscape on November 2. In March 2011 the Like button gained added functionality and a commenting system was announced to provide social relevance to Web feedback . Meanwhile Facebook continued to enhance the Pages that businesses use as their home base on Facebook.com.

This eBook looks at the recent opportunities with insights as to how Web marketers can use and benefit from them. Facebook now has approximately 600 million users and they most likely know something about your customers. These are some guidelines for an effective partnership.

Jeff Ente, Director

 

TABLE OF CONTENTS

1. The Facebook Like Button and the Open Graph Mark Spangler
2. IFrames for Facebook Page Custom Content Janet Driscoll Miller
3. Optimizing the Facebook Page for Search Ann Smarty
4. Facebook Contests and Competitions Brian Honigman
5. Using Facebook Connect for Ecommerce Linda Bustos
6. Facebook Location Based Marketing – Places & Deals Jeff Ente
7. Facebook Comments Jeff Ente
8. Advertising on Facebook Kelly Gillease

 

 

The Facebook Marketing Update – Spring 2011