Don’t get bitten by this business “snake” mistake

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Legend has it that Saint Patrick drove the snakes out of Ireland.

No one would believe a story about how Saint Patrick did Ireland a
favor by importing snakes to infest the Emerald Isle.

Why?

Fear of snakes gives credibility to the the myth that he got
rid of them.

Whether the fear is rational is irrelevant.

One of the most-feared “snakes” that I’ve encountered among
entrepreneurs is a sense of failure based upon expectations of
where they “should be” based upon the apparent success of others.

This is a no-win game because most of the “success” stories are
fraudulent at worst or overhyped at best.

Let me give you two examples.

I know a “guru” who claims to be making over $30K per month from
one website. Based on the traffic stats for the site, if 100% of
the visitors bought from the guru, it still wouldn’t be enough to

support the claims.